Sue Youn Kim

University Fellows Cohort Member, 2017-2018
PhD Student, Marketing
Portrait of Sue Youn Kim
she, her, hers

Sue Youn Kim is a doctoral student in the Department of Marketing with a background in economics. Her research interests include using quantitative methods to model brand loyalty and customer satisfaction in experience goods. Sue Youn's past research investigates the relationships between American film return on investments (ROIs) and movie genre classifications.