Ashok Kaliyamurthy

Ashok Kaliyamurthy is a doctoral student in the Marketing program. Born and raised in Bangalore, India, he graduated as an engineer from Bangalore University in 2001 and worked in the telecom industry, analyzing how people use their mobile phones. He then earned a Master of Business Administration from Cornell University and worked for Johnson & Johnson in sales and marketing roles. His corporate experiences interested him in sustainability, so he became the CEO of a social enterprise that creates innovative products using bamboo. Most recently, he has worked as a marketing consultant, researching and designing solutions that aim to promote sustainable consumption and empowerment of micro-entrepreneurs. These experiences have shaped his interest in pursuing doctoral research on the ways in which culture and consumption shape each other and the economic, social, and political implications of this interaction. When not working, Ashok is an avid long-distance cyclist, and he has a keen interest in documentaries and story-telling. He has lived and worked in over a dozen countries and loves to learn about different cultures.